Four rider tiers and three driver tiers — built on the same idea: pay a flat rate, keep more on every trip.
For price-sensitive casual riders taking 1–4 rides a month — students, weekend riders, anyone priced out of the $9.99 tier.
For daily and weekly urban commuters — the core Uber One and Lyft Pink user.
For frequent business travelers, professionals, and power users — the whitespace between a consumer subscription and chauffeur-grade service.
For SMBs through enterprise — companies managing employee, client, and executive transportation.
New drivers, casual weekend earners, and drivers testing the platform — under ~10 hours a week.
Part-time and weekend drivers doing 10–25 hours a week — the largest driver segment in every major market.
Full-time professional drivers — rating 4.90+, 25+ hours a week.